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The hook used for the Lead Magnet example is: “Is Breakfast the Most Important Meal of the Day?”.
The reason the Lead Magnet example is a guide and not a cheat-sheet is because the audience needed to be educated on what Intermittent Fasting is. A cheat-sheet might be more appropriate if they are looking for a faster way to do something they are already familiar with.
In this Selling System example, we used a Long Copy Ad instead of a Short Copy Ad because we wanted to educate our market before asking them to take the next step.
One option for easily creating Landing Pages is a service called “LeadPages”
It’s important to have your Facebook Pixel installed on your Landing Page but NOT important to have on your Thank You Page.